Campaign Manager Toolkit

• First, check our web site's page ESNC Campaign Sites to see if your company has an Earth Share of North Carolina campaign.
• If your company doesn't have an ESNC campaign, please e-mail us and we will send you information on starting one.
• If your company does have an ESNC campaign, Thank You! and please e-mail us if you would like to receive promotional materials, to get on the mailing list for our monthly newsletter, or to schedule an Earth Share of North Carolina speaker or tour.

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Tips on Managing a Campaign
Campaign managers often set participation goals instead of monetary goals. One good way to increase employee participation is to organize a Campaign Committee to address the issues listed below.

• When to conduct a campaign
  If you already conduct a payroll deduction campaign, the easiest, most efficient thing to do is to add Earth Share of North Carolina to your existing program. If you don't have a campaign, we'll work with you to pick the best time for your Earth Share of North Carolina campaign.
  
• How long to conduct a campaign
  The length of a campaign usually depends on the size of the workplace. Large public workplaces like the North Carolina state government have campaigns that can last one month, while smaller companies have campaigns that last one or two weeks. The two most important considerations are to make sure there is ample time to pass out information about all participating charities and to give employees the appropriate time to respond.
  
• Pledge forms
  Pledge forms of many types exist. Earth Share of North Carolina has a standard pledge form, which can be customized to meet an individual workplace's needs. Some workplaces list all participating umbrella federations (Earth Share of North Carolina, United Way) on a single pledge form. This form is easiest for employees to understand and it can save paper. Other workplaces prefer to use separate pledge forms for each participating umbrella federation. The most important thing is that the federations are represented equally.
  
• Pledge calculation, collection and distribution
  At the end of the campaign, the pledge cards are analyzed to determine how much money has been pledged to Earth Share of North Carolina and other umbrella federations. Some workplaces choose to calculate the pledge forms while others call on us to help. The payroll department will then withhold from each employee paycheck the pledged amount and forward the total to Earth Share of North Carolina (usually quarterly). We will then distribute contributions to our member organizations quarterly. We honor all employee designations and divide the undesignated funds equitably among ESNC groups.
  
• Publicizing a campaign is important
  When you publicize a campaign, you add fun, excitement and enthusiasm to it. Typical campaign events include a kickoff event featuring charity speakers, information booths and prize drawings (prizes are often donated by charities or community sources). After the kickoff, you can keep employees interested in the campaign in many ways. Below are some suggestions.

  Campaign Presentations One effective way to inform employees about the choices they have in their workplace giving campaign is to schedule campaign presentations. Earth Share of North Carolina can provide speakers from our staff or our organizations. Our presentations can vary in length and subject matter to fit your needs – from brief presentations to hour-long lectures on topics listed as part of our Brown Bag Lunch Program. Our speakers are well versed on Earth Share of North Carolina, the organizations they represent and specific environmental topics. Click here to get more information about our 2007 ESNC Brown Bag Lunch program. Promotional Materials Brochures and posters can help employees choose where in the community to lend their financial support. We can provide as many Earth Share of North Carolina brochures and posters as you need. Some employers distribute a brochure and pledge form to each employee. Other employers have brochures available in a central location. We also have informational display boards that can be exhibited during the campaign and easy reference fact sheets for employees. Click here for the ESNC fact sheet or the campaign materials order form. If you plan to produce the materials for your campaign, we have resources for you. Click here for the Earth Share of North Carolina logo or a newsletter article about who we are and what we do. Other Campaign Events Many companies sponsor bake sales and raffles to raise money for their campaigns, which makes it fun for employees to participate. Employees and community businesses often donate prizes like weekend get-aways and free dinners for these events.

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We'd Like to Hear From You
Please e-mail us with any questions or comments on how we can help you with your Earth Share of North Carolina campaign.


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